What is a qualified meeting?

Under the Millesimal Standard v1.0 a meeting is qualified if, and only if, it satisfies all seven criteria: Role, Fit, Awareness, Need, Consent, Attendance and Novelty. There is no partial credit.

Does Millesimal book meetings or sell leads?

No. Millesimal does not book meetings, sell leads, take referral fees or earn commission. Verification and written rulings are the only products, and the fee is the same whichever way the ruling goes.

How is Millesimal paid?

A flat fee per meeting, agreed before any evidence is filed and identical whichever way the ruling goes. Millesimal takes no commission, no referral fee and no share of any settlement. Fees are confirmed on enquiry.

Can a ruling be changed later?

No. Rulings are never edited. Where a material error is established a superseding ruling is issued naming the original, and both stay on the record. Either party may also file a written reply within fourteen days, which is published alongside the ruling.

Every meeting, independently verified.

Seven public criteria. Before the meeting, the prospect confirms it directly to us, not to the agency or the buyer. Anything still disputed is ruled on by a body paid the same either way.

7 public criteria 30 seconds for the prospect 3 business days to contest

Run a founding Diagnostic How verification works

We do not book meetings We do not sell leads Paid the same either way

MV-2026-0044 · STANDARD V1.0 Specimen

Buyer contested Agency

The buyer who commissioned this ruling lost it.

1 2 3 4 5 6 7

RoleNovelty

Objection: Criterion 7, Novelty. The buyer said the account was already theirs.
Evidence: No CRM record was produced. The account was not on the suppression list the buyer supplied.
Rule R2: Whoever objects must prove the objection. The criterion passes.

Fee stands · cleared count +1 Qualified

Specimen ruling, illustrative only. Read the full ruling

01 · Rulings we have issued

Three published rulings, including one the paying client lost.

Each one sets out the full reasoning for every criterion.

MV-2026-0031

Not qualified

The agency loses on one fact: 14 employees, against an agreed ICP minimum of 50.

Proves: “close enough” is not a finding. An ICP must be met in full.

Open the ruling MV-2026-0044

Qualified

The buyer said the account was already in its pipeline but produced no record. The agency keeps the fee.

Proves: the Standard can rule against whoever pays.

Open the ruling MV-2026-0057

Qualified · held over

An approach framed as research, with an invitation that named the vendor. Held a week for a second sitting.

Proves: the method holds on a hard call, and the buyer’s disagreement is printed on the ruling.

Open the ruling

MV-2026-0057 clears this invitation only, not research framing in general. A ruling should never work as a general licence.

How to read a ruling

02 · Why meetings get disputed

Paying per meeting leads to arguments about which meetings count.

Nobody defines “qualified”

B2B outbound contracts rest on the phrase a qualified meeting, yet almost none define it. So the argument starts when the invoice arrives.

Each side judges its own case

The buyer decides whether to pay and the agency decides whether to argue. Each referees a match it has a stake in.

Good agencies lose out too

Buyers cannot tell careful setters from careless ones, so they price every agency as careless. Good work goes unproven and unpaid.

03 · The definition

A qualified meeting passes all seven checks.

There is no partial credit. A pass or fail gets the same answer whoever judges it. A grade does not.

Toggle any check and watch the ruling change.

Ruling Standard v1.0

QUALIFIED

1000/1000 If every meeting looked like this

The agency’s Millesimal Rating: cleared meetings per thousand submitted.

1. Role: right person

Standard v1.0 · criterion 1

Budget and purchase timing are deliberately not in the Standard. Nobody can check a claim about the future. Budget is the closer’s job.

Read the full Standard

04 · The Receipt

The prospect confirms the meeting to us before it happens.

Today, the evidence comes from people with money at stake. With a Meeting Receipt, the agency adds one line to its calendar invite. The prospect spends thirty seconds confirming their role, who they are meeting, and that it is a sales call.

Prospect confirms: Role · Awareness · Consent · Attendance
Checked on record: Fit, against the ICP locked before outreach · Novelty, against the suppression list
Still arguable: Need, the only criterion that rests on the vendor’s notes

If the prospect does not answer, the meeting goes ahead and nothing counts against anyone. The prospect gets a copy, so a false Receipt is caught by the one person who would know.

Run a founding Diagnostic Read the evidence annex

MR-2026-000123 · MEETING RECEIPT Specimen

Agency for Vendor

Receipted before the call. Nobody had to argue.

1 Role: Prospect stated · checked externally
2 Fit: Checked against the locked ICP
3 Awareness: Prospect confirmed
4 Need: Vendor stated
5 Consent: Prospect confirmed
6 Attendance: Prospect confirmed afterwards
7 Novelty: Checked against the suppression list

Contest within three business days · silence clears Receipted

Specimen receipt, illustrative only. Free to the buyer.

925 Sterling

Since 1300

Before silver can be sold in Britain, an independent Assay Office tests it and stamps its purity out of a thousand. Buyers trust the stamp over the seller.

05 · The rating

An agency rated 870 clears 870 of every 1,000 meetings it submits.

It is a count, so nobody has to agree what “good” means. Hallmarking has worked this way for seven centuries. Outbound sales has never had it.

Expect a rating to sit below an agency’s show rate, because attendance is only one of seven checks.

How certification works

06 · When a meeting is contested

Five steps to one written ruling, in two business days.

You send the meeting

Send the disputed meeting, the criterion you object under, and the written record you already have. No new paperwork.

We tell you who is deciding

Before any evidence is sent, both sides learn who the adjudicator is and what else they do. Either side can refuse them, free and without giving a reason.

Both sides file

The agency sends evidence for the meeting. The buyer sends evidence for the objection, under a named criterion. We never accept call recordings or transcripts.

Each check is decided alone

Its reasoning is written before the next check is read and before the result is known. Borderline calls wait a week for a second sitting.

Both sides get the ruling at once

It gives the reasoning for each criterion and what would have changed the answer. Either side has fourteen days to reply on the record. There is no private version.

The part people miss

Every ruling is kept.

Rulings are never edited. A material error gets a new ruling that names the original, and both stay on the record. Replies are kept with the ruling.

Window: Three business days to contest. Silence clears the meeting.
Burden: Whoever objects must prove it. “It felt weak” is not an objection.
Version: Each ruling applies the Standard in force on the day of the meeting.

07 · Independence

What keeps Millesimal independent

Each commitment blocks one way Millesimal could be bought. Hold us to them.

Paid the same either way.selling the outcome

We refuse conflicted work and log each refusal with its reason.the quiet favour

Both sides get the same ruling at the same time.two versions of the truth

Either side may reply on the record within fourteen days.the unanswerable verdict

Rulings are never edited. An error gets a new ruling that names the old one, and both stay on the record.the rewrite

We do not book meetings, sell leads, take referral fees or earn commission.the structural conflict

An agency’s score is never published without its written consent.nothing. This one is a cost we accept

Each check is decided alone, with reasoning written before the result is known.the result deciding the reasons

Named to you privately

One adjudicator, named to you before you submit anything.

Millesimal is currently one adjudicator, which is a real weakness. Either side can refuse them without giving a reason. Once volume allows, a second reader will check each ruling before issue, and we will announce it here.

Read the full position

Note on 07. If we published ratings without consent, no agency would send us meetings. That choice has a real downside, and we say so.

08 · Use it without us

Use the Standard in your contracts for free.

Agreeing any definition before outreach matters more than which one. Put this clause in your contract and most disputes stop, whether or not you ever pay us.

No permission, credit or licence needed. If a criterion does not work in your market, tell us. That is how version 1.1 gets written.

Adoption pack (PDF) The Standard in full

Contract clause · copy & paste

A meeting is a Qualified Meeting for the purposes of this agreement if, and only if, it satisfies all seven criteria of the Millesimal Standard v1.0 (Role, Fit, Awareness, Need, Consent, Attendance, Novelty), as published at millesimal.uk/standard. The Ideal Customer Profile and the suppression list shall be agreed in writing before outreach begins and shall not be varied retrospectively. A Qualified Meeting is deemed accepted unless the Buyer contests it, against a named criterion, within three (3) business days of the meeting. Where the parties do not agree, either may refer the meeting for independent determination against the version of the Standard in force on the date the meeting occurred.

A starting draft, not legal advice. Ask your solicitor to review it.

09 · Start